Cross Border Market Access Webinar – Introduction to Nordic Access and Selling into the NHS (UK market)
This webinar is delivered in partnership by Health Tech Enterprise and the Nordic Access Service with the aim of helping health technology companies and innovators explore the UK and Nordics markets for their new products and services.
Suitable for anyone who is involved in developing new healthcare technologies and products, be it as an entrepreneur, clinician, academic or investor, it will help you to understand key market issues in these markets and how to overcome them, how to access testing partners across the Nordics and the value of real-world evidence and how to use it to drive adoption.
Agenda
Introduction and why the UK? – Facts and figures about UK healthcare systems and markets – Anne Blackwood, CEO Health Tech Enterprise, Cambridge, UK
Why the Nordics? – Facts and figures about Nordic healthcare systems and markets – Jukka Niiranen, Nordic Access and CEO at Arnora Oy, Finland
Selling into the NHS: Supporting companies to understand key market access issues in the UK healthcare market and how to overcome them – Chris Warwick, Senior Consultant, Health Tech Enterprise, Cambridge, UK
Nordic Access: Connecting HealthTech and MedTech companies with testing actors across the Nordics – Mikkel Svindt Fransgård, Welfare technology expert, DokkX, Teknologi i praksis, Aarhus.
Product Testing in Aarhus Denmark – Anna-Karin Holst Johannsen, Project Leader and coordinator, Assisted Living, City of Aarhus
Product Testing in Umeå Sweden, Paula Öquist, Development Manager, Seniorhusen Sverige AB
Question & Answer Session
Who would benefit from attending?
This webinar is ideal for life science and health technology companies and innovators:
- that have recently launched or are planning to launch new products or services in the UK or Nordics markets
- companies in the product development phase who are looking for opportunities to ensure their suitability within the Nordic or UK healthcare environments and
- innovators at an early stage seeking to understanding the commercial opportunity for their product in new markets.
The webinar is suitable for all companies and innovators regardless of country of origin or size.
Course Fees
This event is free of charge, but places are limited so we would recommend registering your interest early.
Participation in the Nordic Access programme is currently free of charge and will remain so until May 2025, so take advantage now!
Why the Nordics?
- The Nordic countries are attractive markets for innovative solutions in digital health services, diagnostic tools or health tech devices.
- All countries have publicly funded healthcare and digitally apt populations.
- A modern and open healthcare sector, welcoming international partnerships to address challenges such as ageing population and chronic disease management.
Why the UK?
- Strong government support and regulatory system with access to funding and investment.
- The NHS is the largest, unified publicly funded healthcare system in the world.
- Home to world class research hubs and universities particularly centred around London, Cambridge and Oxford that are driving MedTech and Digital Health innovation.
