Customer/End User Insights
Understanding how your technology is trialed, used and purchased in the target clinical environment is crucial for a successful value proposition. We help you understand the relevant clinical pathway and connect you with key experts and clinicians, acting as an independent advisor on your product’s suitability and commercial viability.
Even the most compelling medical innovations can fail if they don’t consider the practical, logistical and financial constraints within any given healthcare setting. Beneficiaries (patients), users (clinicians) and payers (healthcare organisations) often have different and sometimes conflicting requirements.
We map out the current care pathway and identify all key stakeholders in the process. On your behalf, we work with healthcare providers in the UK and internationally, including our NHS Partner Trusts and extensive network of clinicians. This helps us gain insights into care pathways and conduct primary research on your product’s clinical and operational benefits. We also assess its impact on patients, and their caregivers.
Finally, we pinpoint where in the care pathway your product can improve efficiency, patient outcomes and costs.
Evidence
An important part of your product roll-out is providing the right evidence of impact. We can work with you and clinicians to design and implement primary market research and clinical trial protocols which will demonstrate both clinical and commercial benefits.
We can organise focus groups to investigate first-hand how the different stakeholders view your innovation and how to integrate it effectively into best practice.
We offer a comprehensive clinical assessment and validation of your product. Together, we draw up a technology road map to advance your technology with healthcare providers and patients.
