User Insights & Market Research

Providing clinical, patient and payer insights and taking a methodological approach to market research.

Customer/End User Insights

Understanding how your technology is trialed, used and purchased in the target clinical environment is crucial for a successful value proposition. We help you understand the relevant clinical pathway and connect you with key experts and clinicians, acting as an independent advisor on your product’s suitability and commercial viability.

Even the most compelling medical innovations can fail if they don’t consider the practical, logistical and financial constraints within any given healthcare setting. Beneficiaries (patients), users (clinicians) and payers (healthcare organisations) often have different and sometimes conflicting requirements.

We map out the current care pathway and identify all key stakeholders in the process. On your behalf, we work with healthcare providers in the UK and internationally, including our NHS Partner Trusts and extensive network of clinicians. This helps us gain insights into care pathways and conduct primary research on your product’s clinical and operational benefits. We also assess its impact on patients, and their caregivers.

Finally, we pinpoint where in the care pathway your product can improve efficiency, patient outcomes and costs.

Evidence

An important part of your product roll-out is providing the right evidence of impact. We can work with you and clinicians to design and implement primary market research and clinical trial protocols which will demonstrate both clinical and commercial benefits.

We can organise focus groups to investigate first-hand how the different stakeholders view your innovation and how to integrate it effectively into best practice.

We offer a comprehensive clinical assessment and validation of your product. Together, we draw up a technology road map to advance your technology with healthcare providers and patients.

Market Research

Understanding the external market environment is critical for your product’s commercial success. We have extensive experience in healthcare markets both in the UK and internationally, helping clients successfully navigate the journey from idea to commercial success.

We conduct market research to fully understand the commercial opportunity, size of the market, competitor landscape and profile the potential payers in the market.

We help to ensure your innovation is optimally positioned to provide value for patients, clinicians, and payers. We also identify procurement pathways for your product.

We take a rigorous and objective approach to our research, analysis and planning activities with your involvement at every stage, ensuring you benefit from regular updates regarding our progress.

Our services include:

  1. Market Scanning: Identifying potential markets for your technology by region, therapeutic area or customer segment.
  2. Information Gathering: Collecting and reviewing qualitative and quantitative insights and expert opinion about these markets to challenge and validate the opportunities and barriers you may encounter.
  3. Data Analysis: Developing an integrated picture of market potential, competition, and specific niches for your innovation.
  4. Competitor Analysis: Identifying direct and indirect competitors to find optimal market entry points, identify limitations with the current offerings in the market and identify unmet needs.
  5. Scenario modelling: Forecasting growth under different scenarios to better understand the range of potential future outcomes.
  6. Results reporting: Highlighting opportunities for your technology to target the most attractive segments and making recommendations regarding next steps.
  7. Strategic evaluation: Developing your market access strategy for informed decision-making and detailed planning so you can make the best commercial decisions.

Discussion, feedback and next steps – We do not report and then just walk away. We give you time to digest the results, reflect on findings, and agree on an action plan for moving forward with confidence.

See our USER INSIGHTS Case Studies

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