Health Economics: Building the Case for Innovation
To gain access to the NHS market, it is essential to identify and demonstrate the purpose and potential impact of any new health technology. Alongside evidence of the improvements in clinical outcomes, there is also the need to understand the financial impact for the NHS and other healthcare markets. So, when developing innovative medical technology, it is important to conduct health economic forecasts and analyses at an early stage in the product development cycle.
COURSE OVERVIEW
This two-hour course will introduce you to the basic concepts of Health Economics required for start-ups and small businesses. You will learn how to use them to demonstrate the value of your innovation to decision makers (whether that be purchasers, budget holders or investors).
Topics covered will include:
- Basic principles of Health Economics
- Types of Health Economic Evaluations and how they fit into the product development cycle
- What data needs to be collected to build a health economic model?
- Populating models: pilots and trials vs published literature
WHO WOULD BENEFIT FROM ATTENDING?
Anyone who is involved in developing new healthcare technologies and products, be it as an entrepreneur, clinician, academic, funder or commissioner, including professionals with an interest in/working in:
- Sales and marketing
- Business development
- Product development
- Research & development
MEET THE SPEAKER
Gabriela Ramirez-Guevara, Health Economist, Health Tech Enterprise
Gabriela is a Health Economist with over 10 years experience in the field. She has significant experience in outcomes research and health technology evaluation (HTA) projects and most recently was working in the NHS Health Economics Unit. Prior to this she worked as a health economist at AbbVie and consulting firm Parexel. Gabriela holds a Master’s Degree in Health Economics from the Erasmus University Rotterdam and prior to this gained an economics degree in Barcelona.
If you have any questions about our courses or if you’re interested in booking multiple individuals for a transformative learning experience, we’re here to assist you. Reach out to us at enquiries@healthtechenterprise.co.uk, and our dedicated team will provide you with the information you need.
NHS trusts that are proud members of Health Tech Enterprise enjoy the exclusive benefit of complimentary attendance to this event
